First Web Search Terms and Conditions
First Web Search may modify or replace keywords based on best search practices and industry standards, including without limitation, methodologies that correct misspellings, combine singular and plural terms and filter inappropriate terms. First Web Search reserves the right to update and change these methodologies in its discretion.
BID MANAGEMENT: Advertiser acknowledges that First Web Search shall serve as its agent in purchasing media and other services on its behalf in connection with any Paid Search Services it provides if advertiser chooses to purchase any additional products from First Web Search. In this connection Advertiser authorizes First Web Search to accept any applicable terms and conditions, on behalf of Advertiser, related to purchases made on behalf of Advertiser, and Advertiser further assumes the obligations of any such terms and conditions accepted in connection with any purchases made on its behalf by First Web Search. First Web Search shall only be responsible for the payment of invoices for any such services to the extent it has been timely paid by Advertiser for such related amounts. Prior to full and timely payment by Advertiser to First Web Search, Advertiser shall be solely liable for amounts invoiced in connection with such services. Advertiser agrees that First Web Search may provide a copy of this Agreement corresponding Work Order or other confirmation with respect to the agency relationship, as determined by First Web Search, if so requested by related vendors.
First Web Search is subject to the tracking data and calculations of the applicable distribution partners. Based on such data, calculations and invoicing, First Web Search will make payment on behalf of Advertiser, to the extent First Web Search has been paid by Advertiser. Advertiser understands and agrees that such measurements will be the only and definitive measure of the amounts payable by Advertiser for these such services. Advertiser shall be liable for all penalty and other amounts that may be due to any distribution partner as a result of Advertiser’s failure to timely pay amounts due by Advertiser.
CHANGES OF ADVERTISING METHODS : For clients utilizing paid search or PPC from First Web Search First Web Search may at any time raise the minimum bid requirement, monthly spending cap or pricing terms for Advertisements managed by the First Web Search on behalf of Advertiser.
USAGE STATISTICS: Upon Advertiser\’s reasonable written request, First Web Search will provide Advertiser usage statistics pertaining to the number of placements or clickthrouhs. Advertiser may not distribute or disclose such usage statistics to any third party without First Web Search’s prior written consent.
RESULTS FROM SEARCH ENGINE MARKETING: Our Search Engine Optimization services will significantly improve your site not only for the search engines but for your users as well. This should result in higher rankings in major search engine results pages, and typically take several weeks or months to materialize. Ranking results are also impacted by search engine algorithm changes, industry competitiveness, keyword competitiveness and numerous other off-page factors. It may also be impacted by actions that you may take such as making changes to the site, overuse of auto-submit or auto-rank checking programs.
SYNERGESTIC: The timely implementation of the Search Engine Marketing strategies depends in part on your cooperation. Your contribution may include the development of content for the website, feedback and approvals of certain aspects of the strategy, providing FTP access to your website or contact to upload optimization suggestions to the website.
STATMENT: Advertiser agrees to pay First Web Search all applicable fees, charges and invoices in accord with these Terms and Conditions and the related Work Order.
The Initial Set Up fee, initial deposit and service fee are nonrefundable. Late payments will be subject a charge equal to the lower of 1.8% per month accruing from the payment due date or the maximum amount allowed by applicable law.
First Web Search reserves the right to use credit reporting agencies or other means to verify and evaluate the credit information of Advertiser.
The parties acknowledge that First Web Search is subject to the tracking data and calculations of its distribution partners. Based on this information and such partner or vendor’s invoicing, First Web Search is obligated to make payment in certain cases on behalf of Advertiser. In this context, Advertiser agrees that First Web Search will be solely responsible for tracking and calculating placements and clickthroughs delivered and all other traffic measurements or data.
First Web Search may allocate up to $0.09 of the total agreed CPC Rate to RPM Tracking or other administrative services, irrespective of the individual online Marketing Services identified on the Work Order; provided, however, that this allocation shall not alter the total payment and CPC Rate obligations of Advertiser set forth on the applicable Work Order.
CREDIT CARD PAYMENTS: Advertiser may elect to make payment by credit card. First Web Search also reserves the right to require payment for Advertising Services by credit card. In the event that payment shall be made by credit card, Advertiser agrees to authorize First Web Search to charge its credit card for such payments and for any amounts owed under this Agreement. If First Web Search is unable to collect owed amounts from Advertiser’s credit card, Advertiser shall pay to First Web Search an insufficient funds fee equal to 7% of the total amount due. In the event that First Web Search is unable to charge an Advertiser’s credit card or if there is a chargeback for any reason, First Web Search may in its sole discretion immediately suspend or terminate Advertiser’s participation in any or all of the First Web Search Advertising Services.
PAYMENT DISPUTES: Advertiser agrees to notify First Web Search within five (5) days after the end of the month of any discrepancies in Advertiser’s account, including charges, placements clickthroughs or other performance issues. In the event that Advertiser does not notify First Web Search within such five (5) day period after the end of the month, such claims or disputes will be waived and any charges will be final and not subject to dispute. Advertiser further agrees that it will be responsible for all reasonable collection expenses (including attorneys’ fees) incurred by First Web Search to collect any payments owed by Advertiser to First Web Search.
ADVERTISER REPRESENTATIONS AND WARRANTIES: Advertiser represents and warrants to First Web Search that for the term of this Agreement:
- This Agreement constitutes a valid and binding agreement enforceable against Advertiser in accordance with its terms.
- Any information or data that Advertiser, its agents or representatives has provided under any First Web Search Online Marketing Service is and will be both accurate and complete.
- Advertiser is the authorized owner or representative of the Web site(s) for which keywords are selected or listings are requested or an Advertisement has been submitted.
- Advertiser has the necessary rights and licenses to permit First Web Search to perform the services contemplated in the Work Order in connection with the content, marks, names and other materials on Advertiser’s site(s), including, without limitation, the use of keywords for purposes of the feed creation or the use of marks in connection with any co-branding services.
ADVERTISER COVENANTS: Advertiser further agrees as follows:
- Advertiser will not hold First Web Search or its affiliates liable or responsible for the activities of visitors who come to Advertiser’s site through a link provided from the First Web Search distribution partners.
- Advertiser shall monitor and comply with the terms and conditions, rules, guidelines and policies in effect with respect to the Marketing Services as may be posted from time to time on the First Web Search Web site or such successor sites.
- Advertiser grants a nonexclusive and royalty-free license to First Web Search to use the contents of the Advertisement for the purposes set out in the Work Order.
LIMITATION OF LIABILITY AND WARRANTY DISCLAIMER: The online marketing service is provided on an “as is” basis and as available, without any warranty or representation of any kind, whether express or implied. Neither First Web Search nor anyone else involved in providing the online marketing service will be liable to Advertiser or any third party for any claims or damages from the use of or inability to access the Advertisement(s) or for mistakes, omissions, service interruptions, force majeure, deletion of files, loss of data or any other failure of performance. First Web Search shall also not be liable for any damages arising out of the translation of advertising into other languages. Advertiser acknowledges and agrees that it will not hold First Web Search liable for any errors in content, omissions, consequences, damages, costs, refunds or rebates of any kind arising from any interruption of service or other unavailability of the Internet or Web site in which the Advertisement is published for whatever reason. First Web Search makes no representations or warranties relating to the results of the Advertisement, including without limitation, the number of placements or clickthroughs such Advertisement will receive and any promotional effect or return on investment thereof. Advertiser expressly acknowledges that First Web Search’s liability is specifically limited to the amounts paid to and received by First Web Search for the advertisement(s) provided under the Work Order. In the event that First Web Search fails to publish Advertisement or in the event of any other failure, technical or otherwise, of Advertisement to appear as provided in this Agreement, the sole liability of First Web Search shall be limited to, at First Web Search’s option, either a pro rata refund to Advertiser of the fee paid, if any, or placement of Advertisement at a later time. In no event shall First Web Search be responsible for any consequential, special, lost profits or other damages arising under this Agreement including, but not limited to, failure to timely publish Advertisement in accordance with the Agreement. Without limiting the foregoing, neither party shall have any liability for any failure or delay resulting from any condition beyond the reasonable control of such party, including but not limited to governmental action, fire, flood, earthquake, power failure, riot, explosion, labor or material shortage, carrier interruption of any kind or work slowdown. Advertiser waives all rights of recovery of any damages, whether actual, special, punitive or consequential, that Advertiser may incur over and above said amounts, including without limitation, damages for lost profits, income, goodwill or any claims of third parties whatsoever with respect to the Advertisement(s) or such limitation of liability to the fullest extent permitted by law. Advertiser agrees that regardless of any statute or law to the contrary, any claim or cause of action arising out of or related to this agreement or to your listing must be filed within one (1) year after such claim or cause of action arose or be forever barred.
INFORMATION REQUEST: Upon request, Advertiser agrees to provide First Web Search with whatever information First Web Search may reasonably require about the background of Advertiser and/or the business of Advertiser.
APPRECIABLE: Any notice or other communication required or permitted to be given under or in connection with this Agreement shall be in writing and sent to Company or Representative, as the case may be, as follows:
If to First Web Search : Attn: Service, at service@firstwebsearch.com
If to Advertiser: addressed to Advertiser at the physical address or email address shown on the corresponding Work Order, or to such other address as each party may hereafter specify in writing to the other party.
All notice periods refer to calendar days unless otherwise noted, and all notices shall be deemed to have been given upon receipt or, (i) if sent by courier or priority U.S. mail, three (3) days after the notice was handed to the courier in question, or the U.S. Postal Service, (ii) if sent by first class mail, five (5) days after the notice has been handed to the U.S. Postal Service, whichever occurs earlier.
