The newest definition of marketing is not even a year old, yet. The American Marketing Association defines marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. That’s a mouth full and now, we’re going to go a step further and look at the activity, process and institution involved with Internet Marketing Firms. So sit back and enjoy. (more…)

Targeted internet marketing is an efficient way to use your marketing dollars. Targeting your market is a way of narrowing your focus so your money is spent wisely. You only want to reach customers that are interested in your product or service. In a traditional advertising venue such as print, you would choose a particular magazine or newspaper to advertise in because (more…)