Our Search Engine Marketing Process - Strategy
This is where it all starts. First we identify your needs and challenges. We look closely at your business objectives, such as revenue generation, need for traffic and market positioning. We will consider how much it costs to acquire a customer, what a customer is worth, and the length of the buy cycle.
Comprehensive Marketing Analysis
Your business will be assigned a First Web Search project manager who specializes in market research such as market trends, demographic identification and keyword generation. The goal of the Comprehensive Marketing Analysis is to compile data about your current online and offline advertising strategies, your businesses goals and objectives, which products and/or services First Web Search should aggressively promote more of and who your businesses primary competitors are on the internet and off the internet.
Comprehensive Website Analysis
We will submit your websites through our website diagnostics to analyze the content, structure and the overall effectiveness of your site in terms of search engine optimization, ensuring your website is search engine friendly. You must always remember that you have two distinctive audiences: consumers and search engine spiders. Our objective is to satisfy both. The primary consideration is in matching keywords to the stage of the buying cycle.
Competitive Analysis
We will analyze your company’s online marketplace with a view to position your company’s products or services ahead of the competition. This should reveal your rival’s online marketing tactics, targeted keyword phrases, link popularity status and site structure and effectiveness.
Keyword Research and Analysis.
Selecting the most appropriate keyword phrases is ultimately the key to a successful online marketing campaign. Our research and analysis will determine keyword phrases that are most strategic in terms of attracting the right audience to the right place on your site and that offer the greatest yield. We focus on the competitiveness, popularity and relevancy of the keyword phrases used by your clients, and your competitor’s customers. We will even ask your clients, your attorneys, your customer service representatives and, for that matter, your receptionist on how potential customers articulate what they are looking for.
