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RSS Feeds

What are RSS feeds?

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RSS streamlines communication between publishers and readers. Since RSS has had a popularity surge, webmasters have been experimenting and using RSS feeds to deliver content in new and innovative ways. Typically, RSS feeds contain news headlines and content summaries. If the reader is interested and wants additional information they can click on the item in the feed, accessing the website which contains additional details. Feeds are generally themed, allowing users to opt-in to feeds that are of interest.

The big benefit to RSS is that individuals opt-in to content of interest, totally controlling the flow of information that they receive. If the quality of the content in the feed declines, users simply remove the feed from their RSS reader and they will not receive any additional updates from that source. Publishers using RSS as a communication vehicle are able to create keyword-rich, themed content, establishing trust, reputation, and ongoing communication with current and prospective customers.

In order to receive RSS feeds, you must have an aggregator,(aka) a feed reader. There are a number of aggregators online, many of them free, so with a little bit of searching, you should be able to find an interface that appeals to you. In addition to being available on your computer, RSS feeds can also be read on PDAs and cell phones.

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