Internet Marketing Resources

Internet Marketing is a complicated subject that requires knowledge from a variety of different diciplines. The information in this section of our site is provided to better educate you on some of the facets of the Internet Marketing process as they pertain to our methods and practices.

Recent Internet Marketing Articles

Why Google Analytics is fundamental protocol
Google Analytics is one of the best tools that can be used to track and monitor the traffic performance of your site. It is necessary that you keep track of the performance of your website in search engines so that rankings can be increased.

The Science of Email Marketing
A solid emailing campaign rests on three “legs”: offer, list and creative. If you’ve been involved in traditional direct mail marketing, these three elements should ring a bell, as they apply in both media.

10 Simple Rules To Increase Your Website’s Conversion Ratio
Lets face it… anyone can throw money at pay per click search engines and get a whole whack of traffic to their sites. But if it doesn’t convert into sales, what good is the traffic?

Contextual Marketing
Not all traffic was created equal. While a Web company may be able to spike your number of daily visitors, it’s not enough. If online visitors are not interested in your company’s products and services – and have no reason to be on your web site in the first place – then your business’s online revenue stream will suffer.

Website Archetecture
The process of natural internet marketing often involves considerable restructuring of the design of the website. Fortunately, the same changes that improve a website’s ability to rank well also tend to improve the user’s experience.