Our Search Engine Marketing Process - Web Traffic Analysis
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The ultimate goal of any search engine optimization campaign is to drive qualified traffic to your website. Our comprehensive Web traffic analysis service covers both SEO and PPC data and offers analysis of log files to study the search engine traffic to your website and its reporting. This helps us to track the campaign’s effectiveness and make necessary changes.
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Campaign Results Reporting
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Campaign Results Reporting is an essential part of any search engine marketing, PPC and Paid Inclusion activity. We provide periodic Search Engine Position Reports, allowing our clients to follow the progress of any campaign. This search engine ranking report also describes next steps and areas for campaign improvement based on the progress to date. This is where the cycle begins again: assess what worked; what didn’t; how do we improve on what is working; how do we improve on what didn’t. This is the business of fine-tuning and perfecting.
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Ongoing Optimization Management
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Online Marketing requires an ongoing effort for long-term success. Optimization is not a “one-time job”. It is an ongoing process of honing and refining while simultaneously expanding - and minimizing the risk of setback.
The objective is to increase the value of the program over time - not maintaining the status quo, or, worse yet, simply reporting on current status with a view to justifying new services. There are numerous benefits to expanding the program in a more targeted direction:
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The “freshness” factor:
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Search engines are interested in “fresh” content - to the point where they often give newer pages a temporary ranking boost in search engine results. Search engines seem to have a disdain for stagnant websites and dated content. Engines visit frequently updated
websites more often.
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Monitoring effectiveness:
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We will track the conversion data from each individual phrase. However, no matter how carefully these phrases are chosen, some will perform better than others. Some may not perform at all or competitors may catch on to what we are doing and impinge the effectiveness of our tactics.
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Addressing new business activities:
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Most businesses are constantly evolving. New products or service offerings are perpetually in the works. New vertical markets are targeted.
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Ongoing link building:
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Monitoring where your best traffic is coming from over time and finding new avenues to bring prospects to your business is essential. As your website visibilty increases, so will the opportunities to form business partnerships and explore new services. In addition to maintaining your current link partnerships, we can expand your campaign to include these new areas as well.
We look forward to improving your websites performance in the search engines, and look forward to hearing from you soon!
Contact us today to find out how you can improve your company’s online marketing strategy.
