Our Search Engine Marketing Process - Content Analysis

———————————————————————————————————————————–

Content analysis measures the optimal quantity of words and keyword phrases on a page. Your copy needs to include select keywords while at the same time preserving your website’s integrity and usability. We will analyze the content of your target pages in terms of relevancy, density, prominence and size. We may suggest editorial changes to increase the effectiveness of the page in terms of optimization.

———————————————————————————————————————————–

Analysis of Site Architecture

———————————————————————————————————————————–

We will look at the source code, programming languages, databases, Flash, content management system, booking systems, code validation, etc.

———————————————————————————————————————————–

HTML and Page Layout Structure

———————————————————————————————————————————–

We will examine the coding of the site and the page layout from a search engine spider perspective. We will also examine the HTML code to assess whether its syntax violations any of the rules of the HTML language.

———————————————————————————————————————————–

Baseline Report

———————————————————————————————————————————–

We will run a baseline report for the keywords that have been targeted. We will assess where your website is ranking for the specific keywords on specific search engines

———————————————————————————————————————————–

Link Popularity

———————————————————————————————————————————–

Links measures the number and quality of websites linking to your site. This measure is becoming one of the most important considerations for search engines in ranking. What matters is how relevant those links are to your line of business -getting links from irrelevant sites, link farms and other suspect sources may hurt you. Link popularity cannot be automated.

———————————————————————————————————————————–

Internal Linking

———————————————————————————————————————————–

It is very important to have your own internal web site linking to all your important pages. A good navigation and internal link structure makes it easier for search engines spiders and users to browse
your website.

Back To Our Process

We look forward to improving your websites performance in the search engines, and look forward to hearing from you soon!

Contact us today to find out how you can improve your company’s online marketing strategy.