Our Process

Our Search Engine Marketing Process - Overview

A strong web presence is crucial to creating business and revenue online. But while many companies realize the importance of online marketing, the process of becoming visible on the Internet can be costly and time consuming.

At First Web Search, we offer a straightforward solution to bring your company high quality traffic and referrals from the Internet. Our approach is simple, yet comprehensive: we implement a number of best practices to make your company’s website rank well in the major search engines, and manage your online campaign by focusing on the following crucial areas:

Streamlined Design

All too often, the internal design of a website is not optimal. It is hindering itself from being recognized and rewarded by the search engines. We apply our knowledge of the latest industry standards to make your website search engine optimized.

Paid Keywords

We build keyword lists that are targeted to the market segments appropriate to your products and services. Our implementation of these keywords in paid search campaigns is highly responsive to customer buying cycles, practices and decision-making trends.

Organic Keywords

We integrate keywords into your website’s content so that your website can be found by the people who search for the products and services you offer.

Tagging

In the code of your website, we place written HTML tags that describe your brand and the content of your websites. This is not only valuable to ranking well in search engines, but it is also valuable to the consumer. When conducting a google search and choosing which website to click on, users rely on the title and description to make their decision. We optimize title and description tags to bring you more, higher quality traffic.

Link Development

We also maximize your exposure by obtaining incoming links to your website from other sites on the Internet, which display content that is relevant to your company. Not only does this directly bring traffic to your site, but it increases your strength in search engine rankings.

Our Methodology

When optimizing your company’s website for increased search engine traffic, we apply a systematic approach involving the following techniques:

Search Engine Marketing Strategy

Website Content Analysis

Web Traffic Analysis

We look forward to improving your websites performance in the search engines, and look forward to hearing from you soon!