Why are Keywords and Keyphrases Important?

To gain the best possible position on the search engines, you must identify exactly what you’re offering on your website. Once you’ve determined what that is, you need to refine your idea to just a few of the most relevant words or short phrases, if you are not sure about what words or phrases will work best for your site, look at it from the perspective of the user. What words would they use to find your site? What search keywords or keyphrases make the most sense? These choices are crucial and cannot be emphasized enough. The keywords or phrases you choose will have a profound effect on the life or death of your website.

Research Keywords and Keyphrases

To give your site the best chance at ranking well you need to ensure that your keywords or keyphrases are as closely related to the main subject of your site as possible. If your website subject is fashion design and apparel accessories, you might try targeting related keywords such as “Designer Jeans” or “Custom Fabrics”. The reason for this is that people looking for a designer are probably interested in picking their own colors or patterns. Competition for keywords such as these will be much less intense than for say keywords like “Clothing” or “Fabric”. By focusing and targeting your keywords in this way you gain the best possible chance of getting an excellent ranking on the search engines. On the other side of the coin you can take advantage of common misspellings to make sure you gain as many potential buyers as possible.

The misspelling of keywords is very common and should be seriously considered as an effective way to target your desired clientele. If a particular keyword for your site is difficult to spell, or if you already know the most common misspellings for your keywords, be sure to include them! Many websites already do this and achieve fantastic results. Getting a number one listing based on a misspelled word can be very easy and rewarding in terms of the traffic that it generates for your website.

Good Keywords are Mandatory

Choosing the correct keywords can be the most critical decision you will make regarding the success or failure of your website. With that said let’s take a look at what keywords are being searched in your market. The tool at the top of this page is owned by Google and shows you exactly how many searches have been done over the last week on Google for keywords that relate to what you are offering. So give it a try and see for yourself exactly how many people were looking within your specific market and what other keywords they were using to try to find you.