Contextual Advertising
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Not all traffic was created equal. While a Web company may be able to spike your number of daily visitors, it’s not enough. If online visitors are not interested in your company’s products and services – and have no reason to be on your web site in the first place – then your business’s online revenue stream will suffer.
At First Web Search, we are interested in getting your web site visited by people who will buy your products and services, and/or convert into actionable business results. We are not interested in large amounts of traffic, simply for the sake of traffic. At First Web Search, we are looking for quality traffic, not just quantity.
To this end, one of the best solutions we employ is paid, contextual advertising. By designing campaigns that strategically place your advertisements before the type of traffic that will convert into customers, we not only increase the number of visitors, but the number of sales as well.
How does it work?
Contextual advertising simply means that your ads will be placed alongside similar content on other web sites. For example, if you own a web site about caring for pet dogs, then we will show your ads on other web sites that relate to dogs. Our advanced technology ensures highly targeted ad placement across our extensive network of affiliated web sites, so that the online traffic you receive will be relevant to your products and services, and more likely to convert into sales.
One way to place relevant ads is by bidding on specific keywords related to your content. If you want your ad to show up on pages where phrases related to “dog training” appear, then your campaign will pay for that same keyword phrase, as well other similar phrases. Another option is to place your ads on affiliated web sites that are aligned with specific channels, which are related to your content.
Pricing is based on an auction model – the higher you bid, the higher placement and frequency your ad listing will have on our publishers’ web sites. The metrics we use include cost-per-view (CPC), cost-per-click (CPC) and cost-per-mille (CPM), which places a dollar amount on every 1,000 visitors who come to your website.
We offer both text and rich media ad format. This means that you can submit a short, written ad that motivates the visitor to click through to your web site, or you can submit a video, image, banner or other type of advertising display. We help decide whether a written or rich media ad is more likely to generate better lead, as well as how it should read or what it should look like.
With extensive experience helping drive targeted, quality traffic to our clients’ web sites, our team of highly qualified consultants is here to help you increase your online revenue, and we look forward to hearing from you today!
Contact us today to find out how you can improve your company’s online marketing strategy.
