Las Vegas, NV – (11/23/2007) – First Web Search, LLC, has added another layer of security to its Web hosting and Search engine marketing, deploying TippingPoint™ Intrusion Prevention Systems to block attacks.

First Web Search has put TippingPoint systems in place to protect all dedicated and virtual dedicated hosting servers at no additional cost. An intrusion prevention system is an in-line device that scans traffic and, based on rules, determines whether data packets are legitimate or malicious.

In addition to this valuable security feature, each dedicated and virtual dedicated hosting plan includes free rapid setup, a free SSL certificate and 24/7 customer support, physical security and network monitoring.

“ It seems to me that the questions consumers are asking before they complete a purchase online is…. IS THIS SAFE? In most cases it isn’t. severl months ago you had to actually know how to write code to implement a security feature on your website. Now First Web Search has created and patented a turn key solution for small business.”

-Danny Sullivan

TippingPoint systems deliver powerful network protection, functioning transparently at gigabit speeds to guard against cyber attacks. TippingPoint’s Digital Vaccine® service updates filters regularly to maintain defense against the latest vulnerabilities, viruses and rogue applications.

For more information on First Web Search hosting plans, visit www.FirstWebSearch.com.

First Web Search
Nick Johnson
6120 W. Tropicana Ave Ste A-16
Las Vegas NV 89103

FirstWebSearch Announces Support for Latest SSL Product

– Las Vegas, NV.> (10-/16/2007– First Web Search, announced today that new Extended Validation (EV) SSL Certificates are available for sale and ready to install. An SSL Certificate is a digital credential that authenticates the identity of a Web site and encrypts information via Secure Sockets Layer (SSL) technology.

Created to establish online business identities, enable secure connections and promote online consumer confidence, EV SSLs set a higher standard for secure and successful online businesses. Like Turbo SSL® and High Assurance SSLs offered by First Web Search, the new EV SSL offers industry-leading 256-bit encryption technology. A thorough, standardized verification process affords EV SSL owners an opportunity to tout completion of the most stringent vetting process for SSL encryption available today.

The EV SSL vetting process involves verifying the applying organization’s identity and typically requires a letter from a representing attorney or accountant. While the new guidelines are strict, First Web Search EV SSL certificates can be issued within two to four hours after all required documentation is received.

When users access sites encrypted with EV SSLs using Internet Explorer® 7, the first browser to distinguish EV certificates, the site’s secure status is immediately evident. The browser’s address bar reflects a green background and the name of the organization to which the certificate was issued, along with the familiar https:// prefix and padlock icon. Other browsers currently handle EV SSLs like normal certificates and are expected to distinguish them soon.

“Provide a secure portal for your clients to protect their identity… Fact more than 70% of online shoppers look for the SSL security logo”

For more information about the new EV SSL Certificates, visit http://www.FirstWebSearch.com

About First Web Search, LLC

We are a leading firm providing online marketing strategies for business

© 2007 First Web Search, LLCAll Rights Reserved.

BLOG…. You might have one or know someone who does. Most of the time we use them to communicate within a public forum and discuss important topics with others around the world with similar interest. First Web Search has developed patented software integrating the SEF (search engine friendly) a blog has within its infrastructure. Your blog will share feeds with Google, Yahoo and AOL so every time an article or blog entry or press release is submitted. The search engines will identify this fresh added content to index it in there search result pages.

Our Search engine marketing strategies are on the cutting edge of today’s Search engine criteria. To enjoy top search engine placement visit us at www.FirstWebSearch.com and use our internet marketing tools to measure the efficiency of your website and how it stacks up to your online competition.

Once we have designed a custom solution to increase the SEF of your website by using the elements given to us from blogs, your website will see a handsome result. Now all you must do is simply sit down once a week and post your own articles in a SEF format. If you believe that you are not the best creative writer out there don’t hesitate to ask First Web Search to create a SEF article about your business we will do so for you every week.

Internet marketing search engine placement techniques change all the time. FirstWebSearch monitors the heart beat of the search engines only to return the best strategies to the search engine marketing professionals and newbie’s.

10 simple rules to boost your site from a measly 1% conversion ratio to as high as 8%. FirstWebSearch took a site, tore it apart, and made it happen.

Lets face it… anyone can throw money at pay per click search engines and get a whole whack of traffic to their sites. But if it doesn’t convert into sales, what good is the traffic? Remember, every time you double your conversion, you double your sales. So if you are making 100K per year at 1% conversion, then doubling the conversion to 2% gives you 200K per year… and who doesn’t want to make more money? I had the opportunity to do a website review the other day. It broke all the rules and hovered around a typical 1% conversion. A 30 minute conversation with the website designer changed all that.

Rather than give you the before and after… I’m going to give you the after. Reason being, that a I want you to look at your own site and apply some of these techniques to your pages. Doing so could double or triple your sales over the next month and forever after that.

The Rules:

1. Repeat after me, ” Google is not an ATM (automated teller machine like the banks use).” It doesn’t have to be a cold, hard, technological place. The most missing element on the web is the human element. Show people on your web site and write as if you were you were talking to a friend. Get rid of the hype and the corporate jargon… you wouldn’t talk that way to a friend.
2. Define the end result you want your customer to experience. No, it’s not your product or service, it’s how your product or service makes the customer feel. It must be all about them, not you. Focus on the emotion you want them to have in the end.
3. Build confidence by satisfying and passing the emotional “security” checklist that all people have. Put a phone number on your site, so you can help people with their purchase decision. Put credit card logos, shipping company logos, secure server logos, other credibility builders like chambers of commerce you belong to.
4. Show and tell always works better than just tell. If your product requires, assembly, a manual, or several processes… tell them how to do it, then show them how to do it. You can do this with freeze frames, screen captures, slide shows or even videos. Show step 1, step 2, step 3, etc, and do it in a very simple, easy to understand manner.
5. Guide the eye with headlines, that’s what they’re designed to do. Look at any newspaper. The headlines tell you what the following paragraphs are about. Your website should do the same thing. After the opening headline, help the user skim your page, and let them decide when and where they want to start reading your page. Do that with headlines that carry clear benefits of owning and using your product, followed by a detailed paragraph.
6. Use several “calls to action.” The customer may have been presold by other advertising methods, word of mouth, a review, whatever… these people want a order link at the very top of the page. Some people won’t decide until the end of the page. Moral of the story… pepper order links every few paragraphs. And if you want to know which call to action triggered the sale, give each “buy now” link a separate tracking code.
7. Point out unique features like patents - if you have them - then explain the benefits. But don’t do it right away. If there is something unique about your product, the usual desire is to shove it in the face of the customer. Oh, look we’re different because… that used to work but doesn’t anymore. Once you have them into the story, and you’ve shown several benefits of owning your product… then hit ‘em with the biggie, the whopper benefit, the one that makes your product the best, fastest, most unique… but do it more like an, “Oh yeah, I almost forgot” kind of statement. That will be the cherry on the sundae, the bakers dozen, the one overt benefit that sends them over the top.
8. Free shipping is mandatory, not an option. It can be for orders over a certain dollar amount, certain geographical areas, or very basic shipping like ground only. Then if the customer wants premium or express shipping, it’s extra. Like it or not, it’s part of the mental checklist customers make… if the other guys have free shipping and you don’t… guess where they are going shop.
9. The opening headline must be about the customer, not your product. The customer must be the star of the show. Don’t talk about you or your company in the opening headline unless its as the solution to their problem.
10. Have several friends - or better yet… strangers - sit down in front of your web site and watch how they use it. If they have navigation questions, can’t find something, or can’t figure out how to do something… guess what? So will thousands of your visitors. Remember that your site designer is not going to be there looking over their shoulder telling them or you where to click.

Contact us today to find out how you can improve your company’s online marketing strategy.

“I’ve developed close relationships with a lot of different types of marketers over the last 15 years who have tried E-mail marketing “It didn’t work” the email medium might not be the problem, consider these three important factors I have listed below” –RJ

A solid emailing campaign rests on three elements: offer, list and creative. If you’ve been involved in traditional direct mail marketing, these three elements should ring a bell, as they apply in both media.

1. Offer

Basically, your offer means, What are you going to give them and what are they going to give you?

In the most basic kind of offer, you are going to give them a product and they are going to give you money. You can make an offer more compelling by giving the customer a better deal, “Save $43.00,” for example, or “Buy one, get one free.”

An offer doesn’t have to involve the exchange of money. You might offer a free gift in exchange for marketing data; perhaps the user can download a free software program in exchange for providing personal information or filling out a survey form. Or you might offer a free newsletter. In this case, the user might not have to give anything in return; it’s enough for them to let you into their inbox every week or every month.

The offer is critical to the success of your email effort. You need to be crystal-clear about what your offer is, and you need to be crystal-clear in communicating it to your recipient.

2. List

You might have a great offer, but if you send it to the wrong list it will flop. On the Internet, list buying is trickier than in the world of direct mail, where you can examine a standard-format rate card, look over demographic data, or get help from an experienced list broker or consultant. The email list business has few standards, and it can be hard to be sure who you are dealing with.

Stay away from the spammers — the bulk emailers who will sell you an email list on CD-ROM or offer to send your ad out to a half-million people for $500. Spamming will cause you nothing but trouble.

Find a reliable opt-in email list owner or broker. Make sure you’re dealing with a legitimate company with a good track record. Talk with them directly on the phone. Find out how each list was compiled. Make sure recipients were added to the list only with their explicit permission.

Find out all you can about the audience. Does the list owner have demographic information or survey data from list recipients? If you’re buying advertising in an email newsletter (e-zine), what is the topic and target audience of the newsletter? Make sure that the list’s recipients are the right market for your offer.

Finding email lists can be quite a challenge. One good place to start is a Web directory of opt-in email lists which is provided by First Web Search.

3. Creative

In advertising, “creative” refers to the concept, copy and design of an advertising piece. Most email advertising is sent out in plain text, so you can’t do much with design. But good strategy and copywriting can make a big difference.

Focus your copy around your offer. In email, we recommend copy that’s brief, straightforward and to-the-point. Make it interesting, compelling and personal. But no hyperbole, no hard-sell.

Make the offer clear. Include a call to action — in other words, tell them what you want them to do and ask them to do it. Make it easy for people to respond. Most email promotional messages will direct the user to a Web page, where they can find out more details, fill out a form or send in an order.

Give special attention to your subject line. Avoid subject lines that scream out “This is an ad!” Make it something simple, unassuming and short, while implying a benefit — maybe something like, “Discount tickets?” or “New opera recording.” Avoid deceptive “gotcha” subject lines that trick the recipient into opening the email.

Give careful attention to these three elements of an emailing. If your effort falls short in any one of these three areas — offer, list or creative — you can expect a poor response.

Contact us today to find out how you can improve your company’s online marketing strategy.

Google Analytics is one of the best tools that First Web Search will use to track and monitor the traffic performance of your site. It is necessary that you keep track of the performance of your website in search engines so that rankings can be increased.

Google Analytics is a all-inclusive tools that gives you a better understanding on why web buyers visit your site. This is because Google Analytics provides information on which keywords are most effectively used in the website. So identifying which these keywords are, it is accessible for the webmaster to boost the number of visits to the site.

With the help of Google Analytics, it is possible to attain information on the way buyers visit the site and interact with it. This is because the webmaster will know which of the SEO campaigns help to deliver the best return on investment to the site, with the help of Google Analytics. And if you have installed software to find out internet marketing results of your website, Google Analytics helps in the tracking of results of contextual advertising.

One of the tools used by Google Analytics is Google Adwords. With this service, it is possible to get high search engine rankings to your site immediately. This is because Google Adwords takes note of the major keywords in the website, and guarantees that your website appears in all search engine results.

The top 10 reasons why Google Analytics are fundamental:

1. Google Analytics helps find out where visitors tend to leave the check out and sign up process in the site. With this information, First Web Search can add amendments can be made to modify the sign up process and make it more user friendly.
2. Google Analytics helps you find the pages and links in the website that visitors click on the most. With this information, you can improve the pages and position them and their links appropriately.
3. Google Analytics has a divine feature where you can also find out which site your website visitor had logged on before visiting your site.
4. You are offered visitor segmentation where you know how many new and returning website users there are to your website. You are also provided geographical information of the visitor and the referral source used by them.
5. Google Analytics offers not only search engine marketing media, but also helps in the tracking of other non-search engine marketing media.
6. Overall, with the help of Google Analytics, it is possible to gain more customers if the results it provides are used wisely.
7. Google Analytics is a very easy and convenient service to use that is rather frank to use. There is no need in wasting time waiting for results.
8. If you own many websites, there is no need of logging in multiple times. With a single login, it is possible to keep a track on multiple websites threw one account.
9. You will save thousands of dollars by monitoring the cons of every contextual ad campaigns online.
10. Google analytics gives you a bird’s eye view of your website, you are given pretty much every piece of data you need to develop a winning online marketing strategy. However you will determine the end result of the final outcome, by choosing to stay on top of things promises handsome results.

Contact us today to find out how you can improve your company’s online marketing strategy.

Check out our search engine marketing solutions and place your advertising dollar in the center of your buyers!

We provide every element for a white hat search engine friendly marketing strategy. as most of you do know… the popular search engines require that your website meet a criteria which involves TIME dedicated in several areas of your website.

we implement a number of best practices which include proprietary information. but other than that we cover the key factors like building you back links, friendly copy, keyword analysis and contextual advertising. if there is anyone who would like a little more information, please ask.